We not only have extensive experience of the game, as a sport and as a business, as owners, players, broadcasters, marketeers and supporters, but we also have a real passion for the game.
In June 2025, elite football clubs from around the world congregated in the US for the inaugural FIFA Club World Cup, won by Chelsea of the English Premier League. Attracting worldwide media coverage and attendances of over 80,000 for the final games, the tournament has further fuelled interest in the sport in the US and launched an unprecedented convergence of major events, rolling up to a collective $2.3 Trillion opportunity to use football as a platform for sustainable growth.
FIFA Club World Cup 2025
FIFA World Cup 2026
US Route 66 Centennial
America’s 250th Anniversary
In a high tide every ship rises
$2.3 TRILLION WINDOW
THE PERFECT STORM
$2.3 TRILLION WINDOW
AMERICA'S
POTENTIAL IN THE USA
THE ENORMOUS
We know there is a tremendous opportunity for (American) brands to increase global awareness and engagement, building long term loyalty by emotionally connecting with football (soccer) fans and communities.
Our first city/club partnership delivered a 17% lift in interest in that destination in less than two months. And the trend has continued.
3.5 Billion
Fans globally
$60 Billion
Football is a $60 Billion
industry annually (inc. media,
merchandise, ticket sales)
$450 Million
NBC Premier League deal
now worth $450 Million
year (vs $50 Million in 2013)
700 Million
EPL matches have a potential global
audience of 4.7 BILLION viewers;
Superbowl 127 Million
KEY GROWTH DRIVERS
GLOBALISATION
Continued globalisation has driven growth of football clubs
AMERICAN OWNERSHIP
Increased American ownership of EPL clubs has opened new markets - half of EPL clubs are now majority owned by US partners
CELEBRITY OWNERSHIP
Celebrity driven ownership of challenger brands like Wrexham and now Birmingham drive total franchise growth, deliver massive social media coverage and followers
TED LASSO
The Ted Lasso effect - the charm, excitement and day to day life of a football club
PROMOTION
The promotion/relegation component can provide exponential returns for investors
SPORTS SPONSORSHIP
Sports sponsorship opportunities in the US are expensive and saturated (27/30 stadiums NFL have naming sponsors compared with 5/20 in the EPL.)
REMUNERATED
HOW WE ARE
WE ARE A BUSINESS BUT WE ARE FLEXIBLE.
We usually work on a commission basis with our client based on the budget we are managing for them.
We can work as a retained partner offering strategic advice and implementation.
Or we can work on a project fee basis.
WHY CONNECT FC
WE HAVE CONNECTIONS AT THE HIGHEST LEVEL IN PROFESSIONAL SPORT AROUND THE WORLD.
Our finger is on the pulse of a rapidly changing and developing sports landscape.
Sponsorship opportunities are driven by supply and demand. We have existing and exclusive access to clubs and know those that are looking for new partners.
We can negotiate strongly for brands.
We are experts in our field. We live, breathe and love the ‘beautiful game’.
We understand brands. We have extensive experience of integrating a sports partnership into a commercial campaign and we understand the dynamics of sport and how to maximise the benefits of a partnership. Our AI tools are unique and ensure the best outcomes for our clients.
There is an enormous opportunity to partner with football. The partnership we engineer will create profile, drive up visitor numbers, enhance global branding, engage new audiences, generate prodigious social media numbers, sustain ongoing growth, encourage new business opportunities and open the door to new sponsorship contracts.
We are a business but we are flexible when discussing the optimum terms for engaging with us.
We’re good people to have on your side and we’d love to work with you.