HOW WE DO IT
IDENTIFYING SYNERGIES
Using our unmatched knowledge of football, rugby and other sports to match demographics. ambitions, cultures, philosophy, opportunities and needs.
LEVERAGING RELATIONSHIPS
Working our extensive contacts in sport to negotiate the best deals and exploit the most relevant opportunities for our clients.
FACILITATING DIALOGUE
Not just with the club but with the partners and stakeholders associated with the partnership (e.g. trade partners, community groups)
ONGOING COMMUNICATION
CREATIVE SOLUTIONS
We add a little magic to make a good idea a great idea. We work with your agencies to create memorable and effective campaigns that showcase the partnership and engage our audiences.
And we have no ego!
We oversee the partnership to ensure deadlines are met, deliverables are delivered, objectives are achieved and people are constantly informed
OUR EXCLUSIVE TOOLS
WE HAVE INVESTED IN TWO EXCLUSIVE TOOLS TO SUPPORT OUR APPROACH
CPAS – Precision Partnership Matching
The CPAS algorithm identifies the best sponsorship matches by analysing key factors such as brand alignment, audience synergy and market goals.
Stadium Match
A unique algorithm which matches venues with the right naming sponsors. Each opportunity is evaluated based on venue score components (media exposure, attendance, digital infrastructure) and brand score elements (financial strength, market alignment, industry compatability).
COMMERCIAL PARTNERSHIP TO
MAXIMISING THE BENEFITS OF A
ACHIEVE YOUR MARKETING AIMS
A Commercial Partnership works best if it is used as a platform to integrate other activities and initiatives.
WHO WE WORK WITH
OUR FOCUS IS ON WORKING WITH TOURIST BOARDS, DESTINATIONS, TRAVEL PARTNERS, HOTEL GROUPS AND BRANDS, TO IDENTIFY PARTNERSHIP OPPORTUNITIES IN ELITE SPORTS (AND IN PARTICULAR, SOCCER) WHICH CAN HELP THEM GROW AND ACHIEVE THEIR OBJECTIVES.
We work closely with English Premier League clubs and other clubs across British Leagues (Championship and Scottish Premiership).
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We also access the leading European Leagues via La Liga (Spain), the Bundesliga (Germany), Serie A (Italy), The Eredivisie (The Netherlands), Ligue 1 (France) and the Brazilian and Argentinian Leagues.
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We are building partnerships with cricket teams across the IPL (India) and developing opportunities in basketball amongst other sports.
WE CAN CONNECT YOUR BRAND AT THE HIGHEST LEVELS OF THE EPL
AND WITH OTHER LEAGUES AND CLUBS AROUND THE WORLD
Championship Teams
Scottish Teams
European and South American Teams
