At Connect FC, we bring together elite football clubs, global brands, destinations, and travel partners to create powerful partnerships. Our goal is to build relationships that drive brand growth, increase revenue, and enhance global presence — delivering value for both the clubs and the partners who work with them.
FOOTBALL
TRAVEL
AND
TOURISM
We are uniquely positioned to
create and deliver imaginative,
memorable, engaging, original and effective partnerships, at different price entry points, for our partners in the travel and tourism trade and in professional football clubs.
CONNECT FC
WE ARE UNIQUE
WHY
WHO WE ARE
WE ARE A SPORTS MARKETING AGENCY WITH A UNIQUE POSITIONING
We have unrivalled knowledge, experience, insight and passion for the Travel and Tourism industry in North America and for football around the World.
We work with our clients to identify an ideal partnership.
Between us we’ve co-owned and run a Premier League football club, we’ve played Premier League and international football we’ve launched Sky Sports and anchored Premier League football coverage, we’ve worked with the travel and tourism sector in North America and the Caribbean for over 35 years, we’ve developed award winning campaigns for famous brands, integrated international commercial sport partnerships, helped develop a Soccer School in the US and launched an international airline out of Abu Dhabi. We have offices in London and New York.
Robbie Earle MBE
Robbie presents The English Premier League on NBC Sports.
He is a former international player having represented Jamaica as well as playing professionally at Port Vale and Wimbledon at the height of their success where he was club captain and a member of the notorious ‘Crazy Gang.’
He was Premier League Player of the Month in February 1997.
Matt Lorenzo
Matt is an awardwinning sports journalist and broadcaster turned filmmaker. He has worked for The Guardian, The Times and Sunday Times and presented a variety of programming for BBC TV and Radio, Sky News and Sky Sports, ITV, Channel Four and GMTV.
His documentaries are currently streaming on Amazon, Netflix, Sky and BBC World. Matt is generally regarded to have one of the best contacts books in the sports industry.
Gordon Oakley
Gordon brings his extensive expertise to ConnectFC with a primary focus on providing airline and destination sponsorship to professional football clubs.
He is CEO and Founder of Malton Inflight, a company which has been providing services for all of the world’s leading airlines for more than 30 years.
Graham McKenzie
Graham has more than 35 years’ experience in the travel industry, with a career built on developing and driving new businesses.
An LSE graduate, he created a number of powerhouse companies - including the Omni Tourism Group. An expert on North America and the Caribbean, he is a nonexecutive director at Designate, the UK’s leading Brand Development company.
Mike Turnbull
Mike is a vastly experienced advertising and marketing professional who has masterminded famous campaigns for major brands and initiated commercial sports partnerships for brands like Seagram (The Grand National), Courage (The England Football team), Honda (Legends Tennis) and Volvo (PGA Golf). He has worked with the Mauritius Tourist Board, Hilton Hotels and, Champneys Health resorts, He also helped launch the Coerver Soccer Coaching schools in the US and launched Etihad Airlines out of Abu Dhabi.
FOOTBALL
TRAVEL AND TOURISM
Our team boasts two key figures the in the Travel & Tourism industry - Graham McKenzie and Gordon Oakley, each with over 35 years in the business. We know and understand your professional pressures and challenges. We talk your language and know what works. We deliver imaginative and effective solutions that activate and develop a partnership.
EXPERIENCE
CONNECTIONS
KNOWLEDGE
INSIGHT
PASSION
Our team also boasts some of the most influential figures in the football world who have been largely responsible for the evolution of the EPL and football broadcasting. We understand how clubs operate and the power, influence and real value of their brand and commercial assets. We talk their language and know how to activate partnerships to achieve their full potential.
WE ARE UNIQUE
WHY
WHAT WE DO
WE INSPIRE. WE INFORM. WE ENLIGHTEN. WE LISTEN. WE INITIATE. WE NEGOTIATE. WE HELP. AND WE DELIVER.
We work with our clients to understand their business, their objectives, their priorities, their budgets, their competitors, their target audiences and their differential advantage.
We identify the most appropriate ‘fit’ for a partnership and recommend a strategy for its implementation and the KPIs for its evaluation.
We work with a client’s team (internally and with external agents) to ensure the initiative is integrated effectively across all other activities.
We marry brands with elite sports clubs across a hierarchy of assets. From shirt sponsorship through to stadium naming rights. We negotiate the best deal and navigate the integration of the partnership across the marketing of a client’s business.
And we monitor results and oversee the development of the partnership.
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