SOCCER
THE BEAUTIFUL GAME
We not only have extensive experience of the game, as a sport and as a business, as owners, players, broadcasters, marketeers and supporters but we also have a real passion for the game.
Commercial activity comprises approximately 44% of club revenues, it has an important role in their success and survival.
Connect FC knows which clubs carry shirt sponsorships that are about to be restricted (gambling).
Connect FC knows which sponsorships are expiring or renewable and their value.
Connect FC understands and represents the brand’s commercial objectives, their target audiences, demographics and communities so that they can recommend a ‘fit’ with a suitable club, that works across all communications and activities, maximising the return on their investment.
Connect FC is respected by clubs for our knowledge, experience and access in football, as well as our representation of brands.
SPONSORSHIP HIERARCHY OF BRANDABLE ASSETS (BY CLUB)
Based on brand value and visibility metrics, here’s a comprehensive hierarchy of brandable assets at elite football clubs:
Primary Assets
Front of Shirt
Highest visibility across all media
Premium positioning for global exposure
Most valuable single asset
LED Perimeter Boards
Dynamic content delivery
High TV exposure
Multiple advertiser capability
Tertiary Assets
Official Partners by Category
Sector exclusivity
Digital/social integration
Hospitality access
Limited TV visibility
Regional opportunities
Secondary broadcast exposure
Digital Assets & Social Media
Integration
Growing digital audience
Youth demographic reach
Content partnership opportunities
App/Website Presence
Direct fan engagement
Data capture opportunities
E-commerce integration
Secondary Assets
Training Ground/Academy
Daily media coverage
Youth Development
Association
Community connection
Training Kit
Regular media exposure
Training content visibility
Social media presence
Sleeve Sponsor
Secondary shirt position
Growing value proposition
Clear broadcast visibility
This hierarchy reflects current market valuations, with Manchester City and Real Madrid’s recent brand value increases (to €1.7 Billion and €1.6 Billion respectively) demonstrating the growing importance of these assets.
STADIUM NAMING RIGHTS
STADIUMS WITH CORPORATE SPONSOR
American Sports
League
An untapped opportunity…when compared to US sports
European Sports
League
97%
20%
22%
25%
30%
77%
97%
90%
€6,6 million
Tupras Stadium (Turkey)
€6,4 million
Dignity Health Sports (USA)
€6,4 million
Gilette Stadium (USA)
€6,1 million
America First Field (USA)
€6 million
Veltins Arena (Germany)
€5,9 million
Morumbis (Brazil)
€30 million
Bayarena (Germany)
€20 million
Spotify Camp Nou (Spain)
€13 million
Allianz Arena (Germany)
€11 million
MercedesBenz Stadium (USA)
€11 million
Signal Iduna Park (Germany)
€10 million
Allianz Stadium (Italy)
€10 million
Ryadh Air Metropolitano (Spain)
€10 million
MercedesBenz Arena (Germany)
€9,2 million
BMO Stadium (USA)
€8,3 million
Ulker Stadium (Turkey)
€6,9 million
Emirates Stadium (England)
€6,9 million
Groupama Stadium (France)
BIGGEST NAMING RIGHTS DEALS 2025
THERE ARE 300 STADIUMS ACROSS THE WORLD UNDERGOING RENOVATION WITH THE POTENTIAL FOR DELIVERING A MASSIVE PRESENCE FOR A COMMERCIAL PARTNER
