The Science

CPAS: Precision Partnership Matching

The CPAS algorithm identifies the best sponsorship matches by analysing key factors such as brand alignment, audience overlap, and market goals.

This data-driven approach provides a compatibility score, allowing us to focus on partnerships with the highest potential for success. CPAS streamlines the process, connecting sports properties with suitable brands to create meaningful partnerships.

Stadium-Match

A unique algorithm which matches venues with naming rights sponsors

Each opportunity is evaluated based on venue score components (media exposure, attendance, digital infrastructure) and brand score elements (financial strength, market alignment, industry compatibility).