The Work

In June 2024, Connect FC brokered a global partnership between Burnley FC and Visit Detroit.

 

The three year contract encompases a series of collaborative initiatives, including cultural exchanges, joint events, and digital campaigns aimed at highlighting the shared heritage, values, and futures of the two organisations.

 

Former American Football star JJ Watt, a Burnley shareholder, posted video of his involvement in the tournament to his 5.6 million followers. He and his wife, Kealia, a former USA international, and YouTube stars Dude Perfect have added their support and their social media platforms to the initiative.

 

Visit Detroit’s sponsorship will run to seven figures by the end of the three year term. The cost of the sponsorship year-to-year depends on the league Burnley plays in for each of the three seasons.

 

 

 

 

 

 

 

 

 

 

 

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In September 2024, Crystal Palace FC announced Enjoy Illinois as the club’s official Destination Partner, a partnership negotiated by Connect FC.

 

Barry Webber, Chief Commercial Officer of Crystal Palace, said:

“As a club, we are hugely appreciative of the support we receive from the US, and we’re delighted to announce this partnership with Enjoy

Illinois after our warm welcome in Chicago during our 2023 pre-season tour.

Crystal Palace has a strong connection to the US, both through our ownership, our strong fan base there and former USMNT star Chris

Richards has become a firm favourite at Selhurst Park.”